.At the launch of Astrid Andersen’s brand-new line Stel, a discussion stored outdoors on a boat dock, The Road’s 2002 tune “Turn the Page” was blowing up out of the sound system. It was actually a star-aligned, emblematic moment, considering that the London-trained designer is actually beginning a new chapter in her manner life, this moment focusing the job around herself.Andersen’s much admired name menswear company was actually concentrated, colorful, and streetwise. Along with Stel, she detailed in a pre-show interview, “I need to sit pleasantly at the center of it maybe even more this moment considering that now it is actually a ladies’s wear brand name, and it is really a lot more concerning me as well as my private referrals.” Stel likewise mirrors Andersen’s development as a person.
After ceasing her line, the professional moved back home to Jutland in the North of Denmark and also had two children. She’s not the person she was back then.Shifting equipments in vogue is difficult to carry out. Brands seem to be to handle lifestyles of their very own, and also it’s effortless to become pigeon-holed.
Stel brake with a number of manner’s formalities. The tag will certainly present in-season, so what exists will certainly be available for purchase. Together, seasonality is actually lesser in the Stel equation than importance.
Selections are going to be identified through number (01, 02, and also 03 were displayed in Copenhagen), the idea being actually that you can easily come together parts all over “times” both in your wardrobe and also on the marketing floor. Andersen observes no necessity for a garment to be abandoned just because the schedule webpages turn. “The direct interpretation of stel is physical body,” she said, however it [refers additional to] a foundational design in a type of industrial means it [also defines] a collection of collectibles– when you discuss a tea set, you will call it a stel.
For me, that was very an exciting beginning point in relations to the tip of generating both antiques, but additionally one thing that’s a brand new foundation.” Having models pose on scaffold was actually arbitrary as it proposes numerous analogies. There is actually building and construction, which associates with creating a new brand, as well as the notion of help associates with her opinion that clothes need to work with you. Stel is actually, basically, a sort of mobile offering, however not one with the angularity of something like Legos or stacked Mu00e6rsk shipping containers.
Activity, organization, and permission are part of Andersen’s strategy. “When I speak about the label, I possess this tagline: tailoring that you can roller skate in, denim you can easily dance in, shirting you can take a trip in.” Flexibility, pleasure, motion.