.New Delhi: Boldfit, a direct-to-consumer (D2C) fitness company has onboarded Indian cricketer KL Rahul as a label emissary and also an investor in the business, it shared with ETRetail.Without divulging the precise percent of stake the cricketer has taken, the business claimed it is actually a significant and tactical investment.This cooperation targets to leverage KL’s tremendous level of popularity, specifically with young people and also health and fitness lovers, to expand Boldfit’s reach into untrained markets and also demographics all over India.Sharing regarding the brand name’s growth plans, Pallav Bihani, founder and chief executive officer of the provider said, “Our company are actually going all-in on expanding our activewear as well as footwear classifications, which are actually readied to redefine the health and fitness market. These segments are our potential development motors.” Presently, exercise and yoga accessories drive most of Boldfit’s purchases, Bihani shared.In the fiscal year 2022-23, the D2C brand name obtained a revenue of Rs 73 crore. Along with important initiatives as well as this alliance, the label targets to reach out to a revenue of Rs five hundred crore through FY26.
Founded in 2018, it currently offers over 1 crore consumers annually and intends to expand this range to 5 crore with this relationship. Likewise, it is boosting its own source chain commercial infrastructure to make certain quick delivery and also consistent product availability.Looking forward, the D2C startup counts on a surge in online website traffic, social media sites engagement, and also much higher purchases all over our front runner categories. Released On Aug 1, 2024 at 10:46 PM IST.
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